


Firstflex Cables is a proudly New Zealand–owned company that has been serving the electrical industry for over 50 years.
From its humble beginnings in South Auckland, Firstflex has grown into one of the country’s most trusted suppliers of industrial cables and components. With a dedicated team of over 50 staff, Firstflex offers a comprehensive range of premium cables, connectors, and accessories. Their commitment to quality is evident through rigorous testing and adherence to AS/NZS standards. Operating from a purpose-built facility in Drury South, Firstflex continues to deliver reliable, on-time solutions to meet the evolving needs of the electrical industry.

Popular Product Ranges

Cable Installation SystemsRunpotec delivers innovative cable installation solutions, including pulling systems, fish tapes, and rollers, designed to enhance efficiency, safety, and reliability for electricians and contractors across diverse installation projects.
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CT SeriesUltra performance flexible rubber control cable.
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PF Series High performance flexible cable 250/440V 90°C.
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HD SeriesUltra performance flexible double sheath cable.
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MLG2 SeriesUltra performance flexible rubber cable 0.6/1kV 90°C.
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FIRSTCALCCalculate your cable requirements with FIRSTCALC - Your first choice for cable calculations!
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Custom Cable PrintingFirstflex offers an in-house custom cable printing service.
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FLEX-E-LEARNAccess multiple courses designed to help you develop your electrical knowledge and understanding on a variety of different products and subjects.
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FIRSTFLEX BlogExplore the Firstflex blog for the latest updates on sustainable practices, product innovations, and industry insights.
READ MORE HEREWhy choose Firstflex?
- Performance: They provide a variety of heavy-duty, industrial, rubber-sheathed & flexible cables for extreme conditions that are tested and certified to all relevant AS/NZS standards .
- Range: They stock the widest range of industrial and flexible cables in New Zealand.
- Service: All of their cables are stocked by the metre, with no minimum order and fast delivery.
- People: They care for their customers and are here to help them succeed.