Firstflex is a New Zealand-owned, family-run company that has, for over five decades, grown from humble beginnings in a South Auckland garage into a leading supplier of industrial electrical cables and components.
Today, Firstflex boasts more than 85 distinct cable series and maintains a stock of over three million metres - giving it arguably the widest range of premium industrial and flexible cables in the country.
Far more than a wholesaler, the company defines itself as a “solution provider” - committed to listening to customers’ needs, solving their challenges, and delivering reliable products precisely when they’re needed.
Beyond products, Firstflex’s culture emphasizes long-term relationships, service excellence and integrity - building trust with local electricians, wholesalers and enterprises across New Zealand.
PRODUCT CATALOGUE
Neutral Screen Cable
Firstflex have expanded their product portfolio with the introduction of the Neutral Screen (NS) family, developed in response to strong industry demand for mains power supply solutions across domestic and commercial applications.
The NSU and NSUX series are designed for direct burial underground to AS/NZS 4961, featuring a 3.2 mm SPVC outer sheath. NSU conductors use SPVC insulation for flexibility and UV stability, while NSUX uses XLPE insulation for a smaller diameter, higher temperature rating, and increased current capacity.
The NST Trayscreen series provides a thinner SPVC sheath for enhanced flexibility in confined installations. All NS cables are cut to length with no fees or minimums and are backed by a 50-year product availability commitment through Active Electrical Suppliers Ltd.
FIND OUT MORENews & Resources
Why choose Firstflex?
- Extensive product range: Firstflex offers what they claim is New Zealand’s widest range of premium industrial and flexible cables — over 80 (or 85) different cable series, covering many types and applications.
- Large stock on hand and flexible purchasing: They maintain more than three million metres of cable in stock, and supply cables “by the metre” — with no minimum order quantity and no cutting fees.
- Reliable delivery and availability: Their “On Hand – On Site – On Time” promise emphasises fast delivery, widespread availability through wholesalers nationwide, same-day dispatch and overnight delivery for smaller orders.
- Quality and compliance: Firstflex cables are tested and certified to meet relevant AS/NZS and international standards; their in-house testing and rigorous quality assurance add reliability and peace of mind.
- Technical support and expertise: They position themselves not just as a supplier, but as a “solution provider and problem solver”— offering advice, support, and responsive customer service, backed by a knowledgeable staff team.
- Commitment to sustainability and responsible practices: Firstflex has initiated efforts to reduce plastic waste by switching to timber drums for cable reels — reducing plastic waste by an estimated 25 tonnes per year — and participates in recycling initiatives for cables at the end of their use.